Audience Overview

Our primary target audience are: 

Girls aged between 13 and 20.

Secondary audiences include: 

Boys aged between 13 and 20

Girls aged 10 to 13

Girls aged 20-25

Other rock music fans

Things that girls may experience in their teenage years:

1. Changes in appearance. This could be hairstyles or colour, body piercings, weight fluctuation, increase in height, or change in fashion.
2. Rejection of family lifestyle. A stronger focus on friends and social life, less time spent with parents.
3. Becoming more argumentative, and defending own beliefs and opinions.
4. Mood swings and magnified emotions.
5. Experimentation. This could be with drugs, alcohol, sexuality, or lifestyle choices.

A selection of statistics about the target audience

52% of children ages 5-17 who have a TV in their bedroom.
Four out of five teens (17 million) carry a wireless device (a 40% increase since 2004)
Approximately 80% of adult smokers started smoking before the age of 18. 
Among young people, those with poorer grades and lower self-images are most likely to begin using tobacco. 
Young people who come from a low-income family and have fewer than two adults living in their household are especially at risk for becoming smokers.
More than half of teenagers are virgins until they are at least 17 years of age.
More than half (56 percent) of youths age 12-17 reported that marijuana was easy to obtain. 
More than 40% of teens who admitted drinking said they drink when they are upset; 31% said they drink alone; 25% said they drink when they are bored; and 25% said they drink to "get high." 
Hours per day that TV is on in an average home: 7 hours, 12 minutes

Video

From researching the audience, it becomes apparent that the teenage years are a highly transitional time for a person, where they try to find their own identity. Our video should tap into the anxieties that teenagers face, as we are promoting a message of making your own decisions and not conforming to social expectation. As it is the teenage years where people become more rebellious, the should be able to identify with our brand of defiance.

Marketing

As it is apparent that young people spend a lot of time online, we decided that the internet should be the main platform for promoting our band. Social networking sites such as facebook, twitter and youtube are highly popular with young people, so creating band pages would be beneficial to targeting a young audience, in addition to creating a band website.

Band Image

Our image is based on rebelling against the traditional system, and calling your own shots. As our target audience is predominantly female, we don't intend to style our female singer in a highly provocative way, as this could alienate some of the potential fanbase. However, we do intend to put a focus on the fashion of the band, as this is a core interest of girls of this age group. In many ways the band represents the 'girl power' portrayed by the spice girls, albeit with rock music. This ties in with the teenage desire not to be pidgeonholed into other peoples expectations.